Aner Sela
- City Furniture Professor
- Full Professor
- Graduate Coordinator, PhD – Marketing
Location
- Warrington College of Business
- Marketing Department
- Master of Business Administration
- PhD – Marketing
- Stuzin Hall 249D
Aner Sela is a Professor of Marketing at the University of Florida’s Warrington College of Business. He received his Ph.D. in Business from Stanford University.
Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people’s momentary experiences, their intuitions, and seemingly unimportant features of the decision context.
He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.
Expertise and interest areas
- Consumer Behavior
- Consumer Decision Making
News
Three Warrington Ph.D. students awarded for instructional excellence – September 11, 2025 –
UF’s reusable water bottles fuel small-scale sustainability and resistance | Aner Sela – The Independent Florida Alligator
DBA student to present AI research at prestigious world conference – April 23, 2025 – Rahul Banerjee (DBA ’25) was recently selected to present his dissertation “Can AI truly learn? The role of consumer’s lay beliefs in algorithmic aversion,” at…
Product Lineups: The More You Search, The Less You Find – October 15, 2020 – Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to…
Consumers habitually seek the middle ground – February 1, 2019 – Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our…
Courses taught
- Advanced DBA Research (MAR7978)
- Advanced Research (MAR7979)
- Brand Management (MAR6838)
- Building and Managing Brand Equity (MAR6335)
- DBA Doctoral Dissertation/Defense (MAR7985)
- Marketing Strategy (MAR7931)
- Perspectives on Consumer Behavior (MAR7507)
- Research for Doctoral Dissertation (MAR7980)
- Special Topics in Marketing (MAR6930)
- Supervised Research (MAR6910)
- Supervised Teaching (MAR6940)
Education
- PhD – Business, Stanford Graduate School of Business, Stanford University, 2010
- MBA – Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
- BA – Architecture, Bezalel Academy of Art and Design, 2000
PhD students advised
- Sujin Park — 2023 — Current
- Banerjee — 2024 — 2025
- Walsvik — 2024 — 2025
- Soo Yon Ryu — 2021 — 2025
- Tongmao Li — 2024 — 2025
- Yuhao Lu — 2024 — 2025
- Yvonne Huang — 2022 — 2025
- Felipe Marinelli Affonso — 2019 — 2023
- Jake Philip Gale — 2021 — 2023
- Xiang Wang — 2021 — 2023
- Felipe M Affonso — 2021 — 2022
- Gary D Orosy — 2021 — 2022
- Minzhe Xu — 2018 — 2022
Professional service
- Associate Editor, Journal of Marketing Research — 2021 to Present
- Book/Textbook Reviewer/Referee, ACR Associate Editor — 2017 to Present
- Book/Textbook Reviewer/Referee, Israel Science Foundation — 2017 to Present
- Book/Textbook Reviewer/Referee, Journal of Consumer Psychology — 2011 to Present
- Book/Textbook Reviewer/Referee, Journal of Retailing — 2012 to Present
- Book/Textbook Reviewer/Referee, Journal of the Association for Consumer Research — 2018 to Present
- Book/Textbook Reviewer/Referee, Management Science — 2016 to Present
- Editorial Review Board Member, Editorial Review Board: Journal of Marketing Research — 2014 to Present
- Editorial Review Board Member, Editorial Review Board: Journal of Consumer Research — 2014 to 2025
- Chairperson, ACR Simonson Lifetime Mentorship Award selection committee — 2024
- Workshop Organizer, Society for Consumer Psychology Conference Doctoral Symposium Co-Chair — 2023 to 2024
- Workshop Organizer, Society for Consumer Psychology Conference Research Skills Workshop Co-Chair — 2019 to 2020
Book chapter publications
- Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
- Status: Published
- Published Year: 2024
- Author: Aner Sela
Journal article publications
- Splurging with Alexa: How Voicebots Increase Product Upgrades
- Status: Accepted
- Journal: Marketing Letters
- Accepted Year: 2025
- Authors: Sang Kyu Park, Yegyu Han, Aner Sela
- The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2023
- Authors: Sang Kyu Park, Taikgun Song, Aner Sela
- On Phone and Self: How smartphone use influences the preference for uniqueness
- Status: Published
- Journal: Journal of Marketing Research
- Published Year: 2023
- Authors: Aner Sela, Camilla E. Song
- Product Lineups: The More You Search, the Less You Find
- Status: Published
- Journal: Journal of Consumer Research
- Published Year: 2020
- Authors: Sang Kyu Park, Aner Sela