Alan David Cooke

Alan David Cooke

  • Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
  • Associate Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Stuzin Hall 267B
CV

Expertise and interest areas

  • Consumer Behavior
  • Consumer Choice
  • Decision Making
  • Price Perception
  • Psychological Scaling

News

Courses taught

  • Customer Analysis (MAR6508)
  • Customer Relationship Management (MAR6861)
  • Honors Thesis (MAR4970)
  • Principles of Marketing (MAR3023)
  • Special Topics (MAR2951)
  • Special Topics in Marketing (MAR6930)

Education

    • Ph.D, Psychology, General., University of California at Be, 1996
    • MS, Marketing/Marketing Management, General., University of California at Be, 1993
    • BS, Engineering, General., Lycee Claude Bernard, 1989

Journal article publications

  • Ai And The Advent Of The Cyborg Behavioral Scientist
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2025
    • Authors: Geoff Tomaino, Alan David Judkins. Cooke, Jim Hoover
  • Irreducibility Of Sensory Experiences: Dual Representations Lead To Dual Context Biases
    • Journal: Cognition
    • Status: Published
    • Date: 2024
    • Authors: Yanmei Zheng, Alan David Judkins. Cooke, Chris Janiszewski
  • Great Expectations: Argument Order Expectations Shape The Efficacy Of Order Effects In One-Sided Advertisements
    • Journal: Marketing Letters
    • Status: Published
    • Date: 2023
    • Authors: Joshua Clarkson, Alan David Judkins. Cooke, Nathanael Scotlyn. Martin
  • Hate The Wait? How Social Inferences Can Cause Customers Who Wait Longer To Buy More
    • Journal: Frontiers in Psychology
    • Status: Published
    • Date: 2022
    • Authors: Nira Munichor, Alan David Judkins. Cooke