Alan David Cooke
- Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
- Associate Professor
Location
- Warrington College of Business
- Marketing Department
- PhD – Marketing
- Stuzin Hall 267B
Expertise and interest areas
- Consumer Behavior
- Consumer Choice
- Decision Making
- Price Perception
- Psychological Scaling
News
Is AI the new research scientist? Not so, according to a human-led study. – March 27, 2025 – In a comprehensive study examining the capabilities of artificial intelligence in academic research, University of Florida researchers have found that while AI can be a…
Three honored with Warrington’s teaching awards – February 1, 2019 – GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching…
Courses taught
- Customer Analysis (MAR6508)
- Customer Relationship Management (MAR6861)
- Honors Thesis (MAR4970)
- Principles of Marketing (MAR3023)
- Special Topics (MAR2951)
- Special Topics in Marketing (MAR6930)
Education
- PhD – Cognitive Psychology, University of California, 1997
- MS – Marketing, Walter A. Haas School of Business, University of California, 1994
- BS – Human Factors Engineering (Summa Cum Laude), Tufts University, 1990
PhD students advised
- Gillian Wheat — 2017 — Current
- Maria Wadsworth — 2020 — Current
- Soo Yon Ryu — 2024 — 2025
- Yuhao Lu — 2024 — 2025
Journal article publications
- AI and the Advent of the Cyborg Behavioral Scientist
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2025
- Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
- Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
- Status: Published
- Journal: Cognition
- Published Year: 2024
- Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
- Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
- Status: Published
- Journal: Marketing Letters
- Published Year: 2023
- Authors: Joshua Clarkson, Alan Cooke, Nathanael Martin
- Hate the wait? How social inferences can cause customers who wait longer to buy more
- Status: Published
- Journal: Frontiers in Communications
- Published Year: 2022
- Authors: Nira Munichor, Alan Cooke