Alan David Cooke

Alan David Cooke

  • Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
  • Associate Professor

Location

  • Warrington College of Business
  • Marketing Department
  • PhD – Marketing
  • Stuzin Hall 267B
CV

Expertise and interest areas

  • Consumer Behavior
  • Consumer Choice
  • Decision Making
  • Price Perception
  • Psychological Scaling

News

Courses taught

  • Customer Analysis (MAR6508)
  • Customer Relationship Management (MAR6861)
  • Honors Thesis (MAR4970)
  • Principles of Marketing (MAR3023)
  • Special Topics (MAR2951)
  • Special Topics in Marketing (MAR6930)

Education

  • PhD – Cognitive Psychology, University of California, 1997
  • MS – Marketing, Walter A. Haas School of Business, University of California, 1994
  • BS – Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

PhD students advised

  • Gillian Wheat — 2017 — Current
  • Maria Wadsworth — 2020 — Current
  • Soo Yon Ryu — 2024 — 2025
  • Yuhao Lu — 2024 — 2025

Journal article publications

  • AI and the Advent of the Cyborg Behavioral Scientist
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2025
    • Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
  • Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
    • Status: Published
    • Journal: Cognition
    • Published Year: 2024
    • Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
  • Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
    • Status: Published
    • Journal: Marketing Letters
    • Published Year: 2023
    • Authors: Joshua Clarkson, Alan Cooke, Nathanael Martin
  • Hate the wait? How social inferences can cause customers who wait longer to buy more
    • Status: Published
    • Journal: Frontiers in Communications
    • Published Year: 2022
    • Authors: Nira Munichor, Alan Cooke