Bachelor of Science in Business Administration
Marketing

Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” In other words, marketing is the study of determining what customers want and how to deliver it to them. The curriculum for marketing majors (BSBA-MKG) is designed for students who want to study consumer needs and develop products and services to meet those needs. Marketing students learn the theoretical concepts of marketing and how to apply these concepts in a practical sense. A degree in marketing provides students with many career opportunities, including: consulting, market research, advertising, retail, public relations, and sales. Popular areas of graduate studies for marketing majors are: business, law, real estate, and entrepreneurship.

Marketing Curriculum

Students pursuing a BSBA-MKG must complete a minimum of 120 credit hours. For information about the required coursework please visit the UF's Marketing Major page or schedule an appointment with one of our marketing major Academic Advisors and Career Coaches.

  • Melissa Forgione (melissa.forgione at warrington.ufl.edu) (last names A-J)
  • Lesley Harris (lesley.harris at warrington.ufl.edu) (last names K-Z)

Useful Minors and Electives

Marketing majors are encouraged to enhance their education by pursuing industry related minors and choosing targeted electives. While all minors and electives offer educational benefits there are some that are particularly useful for marketing majors, such as:

Minors

  • Communication Studies
  • Entrepreneurship
  • Foreign Languages
  • Information Systems
  • Leadership
  • Mass Communication
  • Statistics

For information about the required courses for these and other UF minors, consult the undergraduate catalog’s undergraduate minors page.

Non-Major Electives

  • ADV 3000 (Elements of Advertising)
  • ADV 3001 (Advertising Strategy)
  • ADV 3002 (Intro to Advertising Design & Graphics)
  • ADV 4008 (Advertising Campaigns)
  • ECO 3101 (Intermediate Microeconomics)
  • ECO 3203 (Intermediate Macroeconomics)
  • ENT 3003 (Principles of Entrepreneurship)
  • GEB 3213 (Professional Writing in Business)
  • GEB 3218 (Professional Speaking in Business)
  • ISM 4113 (Business Systems Design and Applications)
  • ISM 4210 (Database Management)
  • ISM 4220 (Business Data Communications)
  • ISM 3254 (Business Systems 1)
  • ISM 3255 (Business Systems 2)
  • ISM 4330 (Information Systems and Operations Strategy)
  • PUR 3000 (Principles of Public Relations)
  • PUR 3500 (Public Relations Research)
  • PUR 3801 (Public Relations Strategy)
  • PUR 4100 (Public Relations Writing)
  • PUR 4103 (Public Relations Visual Communication)
  • PUR 4404C (International Public Relations)
  • PUR 4410 (Principles of Fund Raising)
  • REE 3043 (Real Estate Analysis)
  • REE 4303 (Investment Decision Making)
  • SPM 3306 (Sport Marketing)
  • STA 3024 (Introduction to Statistics 2)
  • STA 4210 (Regression Analysis)
  • STA 4321 (Introduction to Probability)
  • STA 4504 (Categorical Data Analysis)

Combined Degrees

Marketing majors interested in furthering their business knowledge may pursue a Master of Arts with a major in International Business (MAIB) or a Master of Science in Information Systems (MSISOM) through the combined degree programs. Combined degree students may apply select master’s courses to their bachelor’s degree requirements. Students who complete the combined degree enhance their marketability and develop valuable industry relationships.

For more information, please schedule an appointment with a School of Business Academic Advisor and Career Coach and consult the MAIB or the MSISOM program website.

Internships and Career Outlook

From large international corporations to small entrepreneurial startups, organizations of all size hire marketing majors. Students interested in learning more about internship or full-time opportunities available to marketing majors should utilize the following resources:

Career Opportunities in Marketing

Students who pursue careers in marketing have a variety of options to explore. Among the most popular career opportunities are:

  • Advertising
  • Market Research
  • Online Marketing
  • Product or Brand Management
  • Public Relations
  • Retail
  • Sales Management

For more information about opportunities in marketing, please schedule an appointment with your Academic Advisor and Career Coach.

Opportunities for Involvement and Leadership in Marketing

The Warrington College of Business Administration provides numerous opportunities for involvement and leadership. By participating in student organizations, students gain valuable leadership skills and network with faculty, alumni, and recruiters. Students looking for organizations focused on marketing should consider:

  • American Marketing Association
  • Collegiate Sales Academy
  • Retail Society

For more information about these and all Warrington student organizations, please visit our Business Student Organization page.

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College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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