Teaching Retailing

Retailing Management Textbook

Professor Barton Weitz, the Executive Director of the Miller Center co-authors the most widely used textbook for teaching retailing management.

Retailing Management, 7th edition

By Michael Levy, Babson College, and Barton Weitz, University of Florida
Published by McGraw-Hill, 2009 ISBN: 0073381047

  • Used by over 500 colleges and universities to teach more than 25,000 students annually
  • Chapters organized around a strategic planning model outlining the key strategic variables and moving to merchandise and store management implementation issues.
  • Discusses latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and corporate social responsibility issues.
  • Presents a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.
  • A "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

More About the Textbook

Illustrative Chapters


College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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