Online Learning

How can you incorporate sustainability into your pricing decisions? Will customer responses to prices promote sustainability?

Build your foundation for difficult utility pricing decisions with our new online course! Learn from experts and exchange experiences and best practices with peers through the latest in Internet technology.

The course Pricing for Sustainability is designed to introduce engineers, lawyers, and other professionals to the sustainability concepts important for designing prices in infrastructure industries. When implemented, these prices can promote a cleaner environment, efficiency and sound finances. In addition, the course will show how to minimize potential inefficiencies associated with cross-subsidies and programs addressing environmental externalities. This foundational material will help decision-makers develop prices that promote financial and environmental sustainability, while encouraging efficiency and fairness.

At the conclusion of the course, you will be able to:

  • Outline the economic principles that apply to the pricing of infrastructure services
  • Identify the economic realities of promoting sustainability
  • Explain how prices impact efficiency, as reflected in consumer values and producer costs
  • Contrast pricing in competitive and monopolized markets
  • Describe pricing techniques utilized in infrastructure industries, including price discrimination, multi-part pricing, peak-load pricing, and multi-product pricing
  • Evaluate the effectiveness of different pricing options in achieving corporate and regulatory objectives

Course Fee

US$995 Course fee includes:
Program tuition, reading and online classroom material, and consultation regarding classroom material with PURC Faculty.

Course Structure

This course will be delivered entirely online through the University of Florida’s course management system, Sakai. In Sakai, you will access video lectures, course materials, course case study and additional resources. Activities will consist of watching lectures, discussion posts, self -tests and assignments with the PURC eLearning Pricing Case. Instructions on how to access Sakai will be provided once your application is approved and proof of payment is received.

This is NOT a self-paced course. The course will be delivered online over a six week period, October 20 – November 30, 2014. A new learning module will be released every Monday by 12pm Eastern Standard Time. It is recommended that participants complete the module by the following Sunday (one-week). All course work must be completed no later than Friday, December 12, 2014 in order to receive the Certificate of Completion.

Course Requirements

  • Internet connection (DSL, LAN, or cable connection desirable)
  • Access to course management system, Sakai

Pricing for Sustainability

October 20 – November 30, 2014

For more information, please email us (purcecon at


College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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