Department of Marketing

Ph.D. Students on the Job Market

  • Yanmei Zheng

    Department of Marketing
    University of Florida
    PO Box 117155
    Gainesville, FL 32611-7155
    352.273.4043 (office)
    352.846.0457 (fax)

    Fields of Interest:
    intrinsic motivation, happiness and consumption experiences

    Yanmei Zheng is currently a Ph.D. candidate in Marketing. Her major research interests are intrinsic motivation and agency, with a focus on their implications for consumer choice and consumer welfare. Her research projects examine how to sustain consumer engagement, and how consumers conceptualize agency, culpability, and merit. Yanmei will be a post-doc at UF in 2016-2017. She is passionate about exercise and sports, especially badminton. She likes playing Sudoku puzzles, practicing calligraphy and enjoys cooking as a new hobby.

  • Jihwan Moon

    Department of Marketing
    University of Florida
    PO Box 117155
    Gainesville, FL 32611-7155
    352.273.3275 (office)
    352.846.0457 (fax)

    Dissertation Title:
    “Pricing as Communication and Strategic Responses”

    Jihwan Moon is am a fifth year doctoral student in Marketing at the University of Florida. His research goals are to understand how firms and consumers make their decisions in uncertain environments, develop analytical models to establish theories of how firms employ pricing strategies for communication with consumers and competitive responses, and test these theories. His job market paper shows that bundling can be used as a new signaling tool to increase the profitability of add-ons: Bundling can signal that the add-on has broad-appeal. In a second project with Debanjan Mitra and Joseph Johnson, using the American Customer Satisfaction Index and the Index of Consumer Expectations, we studied the dynamic effects of consumers' economic outlook on future satisfaction. Prior to entering the PhD program, Jihwan studied Mathematics and Management Science at Korea Advanced Institute of Science and Technology. In addition, he loves playing the piano and swimming.


College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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