Choosing a Ph.D. Program

Choosing a Ph.D. program is a difficult process. Prospective students need to determine the appropriate criteria for selecting a Ph.D. program and to gather the information about competing programs. We believe the most important criteria are:

  • The Performance of Prior Ph.D. Students
  • The Quality of the Faculty
  • The Flexibility of the Program
  • Support for Students

Performance of Prior Ph.D. Students

Our goal is to develop active researchers who can make a contribution to knowledge. One measure of our success is the placement record of our prior Ph.D. students. Our Ph.D. program has a placement record that ranks as one of the best in the world.

Two things stand out about these placements. First, we place all of our students in research-oriented academic positions. This is the objective of all Ph.D. programs, but only few achieve this objective. Second, we have a number of placements at prestigious institutions (e.g., Chicago, Columbia, MIT, NYU, Wharton). Only a few prestigious institutions hire in any given year. A placement at one of these institutions means our student was one of the best candidates on the job market in that year.

The Quality of the Faculty

For over a decade, our faculty has ranked as one of the most productive and influential in the discipline of Marketing. They have been ranked in the top five in research productivity in every study that has been conducted since 1985. They have consistently ranked in the top five in editorial review board representation. Our faculty members have won awards for best article of the year in Marketing Science, Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing. You are encouraged to investigate the publications of the faculty who have research interests consistent with your own. View the Marketing Faculty Directory.

Flexibility of the Program

The strong representation of our faculty as editors, associate editors, and editorial review board members has resulted in a breadth of knowledge among our faculty. They have been exposed to most topics in the field and can support a student that has diverse research interests. More importantly, they can help a student develop his/her ideas in a manner that increases the impact of their research on the discipline.

Students have the flexibility to get training in one of three areas. We provide training in consumer behavior, managerial topics, and quantitative methods. A recommended series of courses can be accessed in our section on the program description. Students may alter their planned course of study to suit their research needs. For example, our students often supplement their marketing coursework with seminars in the departments of education, economics, management, psychology, and statistics.

Student Support

Students need three types of support to be successful in a program. The first type of support is structural. Students are provided with a work area, a desktop computer, limited teaching responsibilities (one course during their four year stay), and sufficient financial support. For students interested in consumer behavior, our department has one of the best-equipped and most productive laboratories for behavioral research in the nation. Our laboratory consists of 24 lab stations for face-to-face research, a network file server, and a web server and software for conducting on-line research. We also possess a unique web-based system for posting studies and awarding credits that makes these tasks simple and allows for complex relationships between studies. Learn more about the Behavioral Research Lab.

The second type of support is research skill development. All of our faculty actively mentor students and involve them in research projects. Often, faculty do not view it as productive to invest time in collaborative projects with Ph.D. students. We view it as the only means to achieve our goals of producing the best trained researchers in the discipline. View some of the recent papers resulting from faculty / student collaborations.

The third type of support is social. The most important people in a Ph.D. program are your colleagues in the program. Our Ph.D. students are supportive and emphasize the collective success of the group. All of our students make a conscientious effort to help students from different cultures acclimate to life in United States.


College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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