On Campus Program



Entrepreneurship Core Courses

Dilemmas & Debates

This course is designed as an introductory course in entrepreneurship. Its main focus is provide students with a background necessary to understand the entrepreneurial approach to business and the tools needed to function effectively in an entrepreneurial environment.

Creativity in Entrepreneurship

This course is designed to explore and use the fundamental tools that make individuals, teams, organizations, communities and societies more creative and innovative. Students are seen as “co-producers” of the creativity learning experience. Classes are highly interactive and include lectures, discussions, workshops, games, design challenges, individual projects, and team projects.

Entrepreneurial Marketing I & II

This course explores how marketing and entrepreneurship affect and are affected by one another and looks at the role of marketing in entrepreneurial ventures and the role of entrepreneurship in marketing efforts of all firms. This course is two parts (full semester) and projects include case studies and the creation of marketing inventions.

Financial Accounting

This is an introductory course designed to provide business students with a basic toolkit in practicing financial accounting. By the end of the course, the student will be able to: 1. Provide an understanding of financial reporting and disclosures and their limitations, 2. Develop skills to critically analyze and interpret accounting data, and 3. Instill an appreciation of the social factors that affect financial reporting and disclosure issues.

Law for Entrepreneurs

The course aims at exposing the accounting student to the legal ramifications of business transactions. A thorough knowledge of the liabilities associated with business transactions is imperative to the professional accountant in reporting, reviewing, and consulting on the financial status of a business entity. The basic areas to be studied include contracts, sales, agency, employment law, corporate governance, and securities regulation. Time permitting a brief review of bankruptcy law will be undertaken. The course begins with a review of accountants’ (professional) legal liability.

The 1st 100 Days

The First 100 Days is a hands-on course that walks the student through organizational elements of being a new business owner. Topics covered include legal issues in starting a new venture, tactical marketing decisions, sales process design, forms of enterprise and registration, intellectual property, employee hiring, and more.

Corporate Entrepreneurship
Entrepreneurial Selling

This course gives students the tools they need to effectively sell their business. The course is interactive and walks students through the sale process, building of a sales pitch, and how to tailor a pitch to different audiences. Activities in the course include a case study and building and delivering a sales pitch to investors.


Students will learn about venture capital and private equity investing by exercising the skills used by professional firms. Learning activities will include: developing and evaluating specific elements of business plans, financial statement forecasting and simulation, valuation and calculating potential investment returns, and deal structuring.

Venture Finance
Entrepreneurial Writing

Students will learn the basic principles of writing for business communications. Activities in the course include writing action-oriented, clear, concise, and persuasive documents and constructing communications for a variety of audiences.

Entrepreneurial Communications

This course provides information for delivering high-impact presentations and engaging speeches. Participants develop presentation skills by applying the principles learned in class. By the end of the course, participants will have confidence and proficiency in delivering presentations.


GatorNest allows students to apply their knowledge as a consultant for a real business. The course runs in an unscripted environment and teaches entrepreneurship, team dynamics, goal setting, and project management. Student consultants will have weekly meetings the instructor or client while they work on a final deliverable.

Entrepreneurship Elective Courses

Social Entrepreneurship

The purpose of this course is to provide students with an introduction to the major opportunities and challenges facing social entrepreneurs and their ventures. Social entrepreneurship's rapid emergence over the past decade has coincided with the rise of information technology that has given individuals more power now than at any point in history. The social entrepreneurs' question is simple: How can we use that power to make a positive, lasting contribution to society?

Business Plan Lab

The Business Plan Lab provides a tutorial on the key components of a business plan and is intended as a “hands-on” experience for students to construct a creative, realistic, and effective business plan. The course is open to non-business students, students writing business plans for their ventures, minors in entrepreneurship, and participants in the Big Idea Business Plan Competition.

Innovation and Sustainability

This course examines the number of unsustainable paths that society has taken including rising costs of healthcare, poverty, environmental degradation and ecosystem decline, pollution, migration and urbanization, inefficient transportation, and paradigm shifts in education. The focus in the course will be examining these unsustainable paths as opportunities and responsibilities for future business leaders. Students will work on their own social venture or with a community venture partner as a hands-on component in the course.

Strategic Entrepreneurship

This course deals with the strategy of organizations. The objective of the course is to provide students with a fundamental knowledge of the theory and application of global strategic management. The course is designed to assist participants in: 1) Learning about the theory and practice of strategic management; 2) Applying the concepts and techniques to management problems; and 3) Working as a management team on strategic problems.

Small and Family Business

This course focuses on aspects of managing small business enterprises including strategy, operation issues of small firms, and how to solve them.

International Entrepreneurship

This course deals with the international entrepreneurship from the perspective of the firm and entrepreneurial managers operating in an international environment. The objective of the course is to provide students with a fundamental knowledge of the theory and application of global entrepreneurship. Students will apply their knowledge in two research projects.

Entrepreneurship Study Immersion Programs

As part of the MSE program, students can choose from one of two immersion programs.

Silicon Valley

This course takes place over Spring Break and immerses students in the culture of the Silicon Valley entrepreneurial region. Students will meet with entrepreneurs and complete team projects as part of their experience.

Entrepreneurship and Empowerment in South Africa (EESA)

EESA is a six-week summer program in Cape Town, South Africa. Students take classes at the University of the Western Cape and team up with South African students to make a real difference consulting for emerging entrepreneurs. The ventures are in a variety of industries including catering, arts and crafts, small constructions, community newspapers, and more. Students must be driven and passionate about being agents of change. Students can also get involved in some fun activities such as diving with sharks, hiking Table Mountain, and visiting a penguin beach.

MSE Practicum / Internship

The focus of this course is experiential learning, and it serves as a platform to build a new venture. Students take the course over the summer and have the choice of creating a new venture or participating in an entrepreneurial internship.


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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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