Director's Update

As communication technologies and services continue to proliferate, so too do business communication challenges. With so many different communication platforms and channels, the ubiquity of mobile devices, and growing fears of security breaches, knowing how to communicate in business effectively, concisely, and professionally becomes even more critical. Once again, the Graduate Management Admission Council's Corporate Recruiters Survey (2015) supports this vital role of good communication in business success, reporting that oral and written communication skills are two of the top 5 critical factors that employers consider when selecting candidates to interview.

In response to this critical need for good communication skills in business, Management Communication Center faculty members combine academic research with hands-on business knowledge to disseminate their ideas globally and to teach best business communication practices to both undergraduate and graduate students. Over the past 2015-2016 academic year, we have attended conferences and presented papers in Washington, Missouri, Michigan, California, and South Africa. We have published articles in academic journals; reviewed books, academic papers and conference papers; provided workshops and training to a number of companies; coached and traveled internationally with students to business case competitions; and created online communication training courses for business people. Finally, Professor Yellowlees Douglas's long-awaited book, Your Reader's Brain: How Neuroscience Can Make You a Better Writer, a science-based guide to writing, has been published by Cambridge University Press and garnered international interest.


College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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