Tianxin Zou

Tianxin Zou joined Warrington College of Business, University of Florida in August 2019.  Professor Zou's research focuses on quantitative marketing and applied game theory.  His research investigates how new technologies and business models on the Internet will reshape firms' strategies and consumer welfare, and how consumers' psychological factors will affect firms' pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.