Shin, Woochoel
Woochoel Shin
Brian R. Gamache Professor
Associate Professor
(352) 273-3279
Expertise And Interest Areas
Education All years
- PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
- BS - Statistics, Seoul National University, 2002
- BA - Business Administration, Seoul National University, 2002
News All Articles
- Why you’re still getting irrelevant ads, according to research — April 10, 2023 — GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up...
- Faculty News Roundup: Warrington professors’ successes in 2017-2018 — September 4, 2018 — Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. Fr...
- The Next Kirkland? Online Retailers Create Their Own Brands — March 30, 2018 — U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of...
- Warrington marketing faculty rank in the top 5 in per capita research productivity among publics — November 20, 2017 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research producti...
- Are store brands just as good? — August 31, 2017 — When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenn...
Courses Taught Last 3 years
- Art and Sci of Pricing (MAR6237)
- Strtgy and Tac Pricing (MAR6256)
- Web-Based Marketing (MAR6722)
Journal Article Publications All years
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A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
Status: PublishedJournal: Management SciencePublished Year: 2023Authors: Jiwoong Shin, Woochoel Shin
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Media Platforms’ Content Provision Strategy and Source of Profits
Status: PublishedJournal: Marketing SciencePublished Year: 2021Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
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The Fateful First Consumer Review
Status: PublishedJournal: Marketing SciencePublished Year: 2021Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
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Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
Status: PublishedJournal: Management SciencePublished Year: 2015Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
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Keyword Search Advertising and Limited Budgets
Status: PublishedJournal: Marketing SciencePublished Year: 2015Author: Woochoel Shin
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Multi-Tier Store Brands and Channel Profits
Status: PublishedJournal: Journal of Marketing ResearchPublished Year: 2015Authors: Wilfred Amaldoss, Woochoel Shin
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The Company that You Keep: When to Buy a Competitor's Keyword
Status: PublishedJournal: Marketing SciencePublished Year: 2014Authors: Preyas Desai, Richard Staelin, Woochoel Shin
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Competing for Low-end Markets
Status: PublishedJournal: Marketing SciencePublished Year: 2011Authors: Wilfred Amaldoss, Woochoel Shin
Contact And Other Resources
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C
(352) 273-3279