Sela, Aner
Bio
Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.
Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.
He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.
Expertise And Interest Areas
Education All years
- PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
- MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
- BA - Architecture, Bezalel Academy of Art and Design, 2000
News All Articles
- I’m an Expert: How To Know If an Item Is Worth Your Cash — January 2, 2024 — Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your mon...
- Smartphones Are Changing How We Shop—And What We Shop For — September 8, 2023 — A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Fur...
- 10 innovative research insights you can apply to your life and career — October 3, 2022 — Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great so...
- How smartphones influence purchasing behavior, human interaction — April 21, 2022 — In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on...
- The latest innovative ideas from Warrington — August 10, 2021 — Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, de...
Courses Taught Last 3 years
- Advanced Research (MAR7979)
- Brand Management (MAR6838)
- Build/Man Brand Equit (MAR6335)
- Consumer Psychology (MAR6930)
- Consumer/Soc Psychology (MAR6930)
- Marketing Strategy (MAR7931)
Phd Students Advised Last 3 years
Professional Service Last 5 years
Book Chapter Publications Last 5 years
-
Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
Status: PublishedPublished Year: 2024Author: Aner Sela
Journal Article Publications Last 5 years
-
The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
Status: PublishedJournal: Journal of Consumer PsychologyPublished Year: 2023Authors: Sang Kyu Park, Taikgun Song, Aner Sela
-
On Phone and Self: How smartphone use influences the preference for uniqueness
Status: PublishedJournal: Journal of Marketing ResearchPublished Year: 2023Authors: Aner Sela, Camilla E. Song
-
Smartphones and the Self-Expressive Meaning of Choice
Status: 1st Revise and ResubmitJournal: Journal of Consumer PsychologyAuthors: Camilla Song, Aner Sela
-
Splurging with Alexa: How Conversational Bots Increase Product Upgrades
Status: Revision under 2nd ReviewJournal: Management ScienceAuthors: Sang Kyu Park, Yegyu Han, Aner Sela
-
Product Lineups: The More You Search, the Less You Find
Status: PublishedJournal: Journal of Consumer ResearchPublished Year: 2020Authors: Sang Kyu Park, Aner Sela
-
Variety-Seeking and Perceived Expertise
Status: PublishedJournal: Journal of Consumer PsychologyAccepted Year: 2019Authors: Aner Sela, Liat Hadar, Sian Morgan, Michal Maimaran
-
When Self-Customization Backfires: The Role of a Maximizing Mindset
Status: PublishedJournal: Psychology & MarketingAccepted Year: 2019Authors: Gia Nardini, Aner Sela
Contact And Other Resources
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F
(352) 273-3271