Alba, Joseph W.

Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280

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Contact Details

Expertise And Interest Areas

Education All years

PhD - Experimental Psychology, Temple University, 1981
BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

News All Articles

Warrington faculty listed among top scientists in the world — April 11, 2023 — Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researc...
Why better choices depend on ‘libertarian paternalism’ — January 12, 2017 — Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.
Alba selected for UF Research Foundation Professorship — April 30, 2014 — GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Re...

Courses Taught Last 3 years

Prob/Meth Market Mana (MAR5805)
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Prob/Meth Market Mana (MAR5806)
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Phd Students Advised Last 3 years

Sang Kyu Park — 2020 — 2021
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Professional Service Last 5 years

Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2024
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Other, Journal of the Association for Consumer Research — 2023 to 2024
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Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
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Other, Journal of Consumer Research — 2022 to 2023
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Other, Journal of Marketing Research — 2003 to 2022
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Journal Article Publications Last 5 years

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Status: Published

Journal: Journal of Marketing

Published Year: 2023

Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
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Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
Status: Published

Journal: Journal of Consumer Research

Published Year: 2023

Authors: Yanmei Zheng, Joseph Alba
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Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
Status: Published

Journal: Journal of Marketing

Published Year: 2021

Authors: Joseph Alba, Yanmei Zheng
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Autonomy in Consumer Choice
Status: Published

Journal: Marketing Letters

Published Year: 2020

Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift
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The Influence of Product Aesthetics on Consumer Inference-Making
Status: Published

Journal: Journal of the Association for Consumer Research

Published Year: 2019

Authors: Joseph Alba, JoAndrea Hoegg, Yanmei Zheng, Cammy Crolic
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Technology Resistance: The Case of Food Production Processes
Status: Published

Journal: Journal of Public Policy and Marketing

Published Year: 2019

Authors: Joseph Alba, Yanmei Zheng, Lisa Bolton
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Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

(352) 273-3280

Curriculum Vitae