MS Marketing program courses and curriculum
On-campus format
The curriculum consists of 30 credits (20 core credits and 10 elective credits). Courses are taught in 7-week modules in fall/spring and 6-week modules in summer.
Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.
Courses
- GEB5212 Professional Writing (1 credit)
- GEB5215 Professional Communication (1 credit)
- MAR5806 Marketing Management* (2 credits)
- MAR6818 Advanced Marketing Management (2 credits) – Capstone
- QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
- Marketing courses (12 credits)
- Graduate business electives (10 credits)
*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.
Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B
These courses can fulfill the marketing course (12 credits) requirements:
Prerequisite: MAR5806 or MAR3023
- MAR6105 Marketing Ethics (F-M1, F-M2, SP-M4)
- MAR6157 International Marketing (F-M1, F-M2 Online, SP-M3, SM-A Online)
Prerequisites: MAR5806 or MAR4803
- MAR6335 Building and Managing Brand Equity (F-M2,SP-M4)
- MAR6456 Business-to-Business Marketing (SP-M3)
- MAR6479 Professional Selling (SP-M4, SM-B Online)
- MAR6591 Managerial Decisions (F-M2, SP-M3, SP-M4)
- MAR6833 Product Development and Management (F-M2, SP-M4)
- MAR6818 Advanced Marketing Management (F-M2, SP-M4) – Capstone
- MAR6930 AI Brand Lab (SP-full semester) – prior completion of MAR6335 preferred
Prerequisites: (MAR5806 or MAR4803) & QMB6358
- MAR6237 Art and Science of Pricing (F-M2)**
- MAR6667 Marketing Analytics Methods (F-M1, F-M2) – overlaps with MAR6668 cannot take or get credit for both
- MAR6722 Web-based Marketing (F-M1, SP-M3)**
- MAR6861 Customer Relationship Management (SP-M4)**
Prerequisites: (MAR5806 or MAR4803) & QMB6358 & ISM6413/QMB3302 Python**
- MAR6508 Customer Analysis (SP-M3)**
- MAR6668 Marketing Analytics I (F-M2, SP-M3) – overlaps with MAR6667, cannot take or get credit for both
- MAR6669 Marketing Analytics II (SP-M4)
- MAR6930 Data Visualization (SP-M3, SP-M4)
*Students not permitted to take both the undergrad and grad courses of indicated overlaps.
**Recommended courses for students interested in marketing analytics.
All courses on the MS-Marketing course schedule have been approved to count as graduate business electives.
Curriculum plans
Fall Module 1 (mid-August to early October)
| Course | Credits | Marketing analytics courses** |
|---|---|---|
| MAR5806 Marketing Management* | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 | |
| GEB5212 Professional Writing (or GEB5215) | 1 | |
| Graduate business elective | 2 | ISM6413 Intro to Python (prereq for marketing analytics courses) |
Fall Module 2 (mid-October to early December)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| GEB5215 Professional Communication (or GEB5212) | 1 | |
| Marketing course | 2 | MAR6237 Art & Science of Pricing |
| Marketing course | 2 | MAR6668 Marketing Analytics I (prereq Python) |
| Graduate business elective | 2 |
Spring Module 3 (mid-January to late February)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Marketing course | 2 | MAR6508 Customer Analysis (prereq Python) |
| Marketing course | 2 | |
| Graduate business elective | 2 |
Spring Module 4 (early March to late April)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Capstone: MAR6818 Advanced Marketing Management | 2 | |
| Marketing course | 2 | MAR6669 Marketing Analytics II (prereq Python) |
| Marketing course | 2 | MAR6861 Customer Relation Mgmt |
Summer A (Mid-May to mid-June)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Total credits*: 30
*A minimum of 16 credits must be MAR prefix courses.
**Recommended for students interested in marketing analytics.
Spring Module 3 (early January – mid-March)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| MAR5806 Marketing Management* | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 | |
| GEB5215 Professional Communication (or GEB5212) | 1 | |
| Graduate business elective | 2 | ISM6413 Intro to Python (prereq for marketing analytics courses) |
Spring Module 4 (mid-March to early May)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| GEB5212 Professional Writing (or GEB5215) | 1 | |
| Marketing course | 2 | MAR6669 Marketing Analytics II (prereq Python) |
| Marketing course | 2 | MAR6861 Customer Relation Mgmt |
| Marketing course | 2 |
Summer A (mid-May to mid-June)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Fall Module 1 (late August to mid-October)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Marketing course | 2 | MAR6668 Marketing Analytics I (prereq Python) |
| Marketing course | 2 | MAR6722 Web-based Marketing |
| Graduate business elective | 2 |
Fall Module 2 (late October to mid-December)
| Course | Credits | Marketing analytics course** |
|---|---|---|
| Capstone: MAR6818 Advanced Marketing Management | 2 | |
| Marketing course | 2 | MAR6237 Art and Science of Pricing |
| Graduate business elective | 2 |
Total credits*: 30
*A minimum of 16 credits must be MAR prefix courses.
**Recommended courses for students interested in marketing analytics.