Portrait Photo

Felipe M. Affonso

PhD Student in Marketing

(352) 392-0161



Felipe M. Affonso is a 5th year Ph.D. Candidate in Marketing at the Warrington College of Business, University of Florida. His research interests include visual design and aesthetics, consumer goal pursuit, consumer inference-making, and the behavioral immune system.

His research has been published in the Journal of Marketing, Journal of Consumer Psychology, and Psychology & Marketing, and has been presented at the ACR, SCP, and AMA conferences. Chris Janiszewski is his dissertation committee chair.

Research Interests

  • Consumer Goal Pursuit
  • Motivation and Self-Regulation
  • Behavioral Decision Theory

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255A

(352) 392-0161