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Minzhe Xu

PhD Candidate in Marketing

(352) 392-0161



Minzhe Xu received a bachelor's degree in marketing from Shanghai Jiao Tong University and a master's degree in marketing from Peking University. His primary research interest resides in judgment and decision making. More specifically, he studies when and why consumers and companies make suboptimal decisions and what interventions can help improve decision quality. He is also interested in emerging topics such as when and why consumers tend to believe fake news and how technology (e.g., smartphone) influences consumer behavior.

Research Interests

  • Judgment and Decision Making
  • Misinformation
  • Technology and Consumer Behavior
Last 3 years

Courses Taught

  • Consumer Behavior (MAR3503)

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249E

(352) 392-0161