Portrait Photo

Keith Florig

Associate Research Scholar

University of Florida
Warrington College of Business
Information Systems and Operations Management Department
Stuzin Hall 225

Email

Biography

H. Keith Florig is Associate Research Scholar in the Department of Information Systems and Operations Management at the University of Florida. Dr. Florig’s research addresses problems in risk management and risk communication in social-technological systems. His research has been published in Science, Risk Analysis, and Journal of Risk Research, among other outlets. Dr. Florig teaches graduate courses in statistics, risk management, and crisis management. Before coming to UF in 2010, Dr. Florig served on the faculty of the Department of Engineering and Public Policy at Carnegie Mellon University. He is currently Adjunct Associate Professor there. Dr. Florig has served on committees of the National Academies of Science, the National Council on Radiation Protection, and the Society for Risk Analysis. He has twice testified before the U.S. Congress on risk management issues. Dr. Florig has extensive research and teaching experience in China. He has published in Chinese academic journals and taught graduate and executive courses in risk and crisis management at several Chinese universities.

Education

  • PhD - Engineering and Public Policy, Carnegie Mellon University, 1986
  • MS - Measurement and Control, Carnegie Mellon University, 1981
  • MS - Nuclear Science and Engineering, Carnegie Mellon University, 1979
  • BS - Physics, Carnegie Mellon University, 1976

Research Areas

  • Risk Assessment
  • Economics of Risk Management
  • Risk and Decision Making
  • Risk and Regulation
  • Risk Communication

Trends in Airborne Concentrations of Total Suspended Particles, PM10, SO2, and NO2 in Five Chinese Cities
Published Year: 2011
Authors: S Tian, C Davidson, H Florig


Judgment-Based Risk Ranking in Food Safety
Published Year: 2005
Authors: M DeKay, P Fischbeck, M Morgan, K Morgan, H Florig


The Use of Public Risk Ranking in Regulatory Development
Published Year: 2001
Authors: M DeKay, P Fischbeck, M Morgan, K Morgan, H Florig


Incentives to Reduce Pollution Emissions: A Quantitative Study of Pollution Levies and Subsidies in China
Published Year: 1998
Authors: Jian Xie, H Florig


Power-Frequency Fields: Risk Without Measure
Published Year: 1990
Authors: H Florig


Small Group Studies of Regulatory Decision Making for Power-Frequency Electric and Magnetic Fields
Published Year: 1990
Authors: G Hester, M Morgan, I Nair, H Florig

Risk Culture in the Private Sector
Published Year: 2013
Authors: H Florig


Marked Energy Savings from Improved Supply Chain Management in China's Retail Sector
Published Year: 2012
Authors: Xi Wang, Keith Florig


Safe, Fair, Affordable, Practical, and Predictable: Multiple Objectives in EMF Policy
Published Year: 1994
Authors: H Florig


The Social Costs of Air Pollution in China
Published Year: 1993
Authors: H Florig


Magnetic Field Exposure from Electric Blankets
Published Year: 1989
Authors: H Florig


Some First Steps Toward Assessing Possible Health Risks from Exposure to 50/60 Hz Electromagnetic Fields,' in Interactions of Biological Systems with Static and ELF Electric and Magnetic Fields
Published Year: 1984
Authors: M Morgan, I Nair, D Lincoln, H Florig

Energy Saving Implications from Supply Chain Improvement: An Exploratory Study on China's Consumer Goods Retail System
Journal: Energy Policy
Published Year: 2016
Authors: Xi Wang, Hua Cai, Keith Florig


Evaluating an analytic-deliberative risk-ranking process in a Chinese context
Journal: Journal of Risk Research
Published Year: 2011
Authors: Jianhua Xu, Michael DeKay, H Florig


Political, Commercial, and Public Policy Perspectives on Drug Safety Monitoring
Journal: China Pharmaceutical Affairs
Published Year: 2008
Authors: Y Hu, H Florig


Risk Analysis: Thirty Years of Learning
Journal: China Emergency Management
Published Year: 2007
Authors: H Florig


Individuals' Decisions Affecting Radiation Exposure after a Nuclear Explosion
Journal: Health Physics
Published Year: 2007
Authors: B Fischhoff, H Florig


An Analysis of Public-Interest Group Positions on Radiation Protection
Journal: Health Physics
Published Year: 2006
Authors: H Florig


Ecological Risk Ranking: Development and Evaluation of a Method for Improving Public Participation in Environmental Decision Making
Journal: Risk Analysis
Published Year: 2004
Authors: H Willis, M DeKay, M Morgan, P Fischbeck, H Florig


Evolution of Particulate Regulation in China - Prospects and Challenges of Exposure-Based Control
Journal: Chemosphere
Published Year: 2002
Authors: G Sun, G Song, H Florig


Policy Uses of Particulate Exposure Estimates
Journal: Chemosphere
Published Year: 2002
Authors: M Brauer, J Evans, K Phonboon, S Saksena, H Florig


Potential Exposures and Risks from Beryllium-Containing Products
Journal: Risk Analysis
Published Year: 2002
Authors: H Willis, H Florig


Debating Perspectives on Nuclear Power Safety
Journal: Science and Technology Review
Published Year: 2002
Authors: S Zhao, H Florig


A Deliberative Method for Ranking Risks (I): Overview and Test-Bed Development
Journal: Risk Analysis
Published Year: 2001
Authors: M Morgan, K Morgan, K Jenni, B Fischhoff, H Florig


A Deliberative Method for Ranking Risks (II): Evaluation of Validity and Agreement among Risk Managers
Journal: Risk Analysis
Published Year: 2001
Authors: K Morgan, M DeKay, P Fischbeck, M Morgan, B Fischhoff


Alternative Goals and Policy Mechanisms for Radiation Protection
Journal: Health Physics
Published Year: 2001
Authors: H Florig


Lessons from the Evolution of the U.S. Nuclear Regulatory System
Journal: Tsinghua University Journal - Social Science Edition
Published Year: 2000
Authors: L Xue, Z Peng, H Florig


Public Acceptance of Nuclear Power
Journal: China Soft Science
Published Year: 2000
Authors: Z Shi, Z Zhang, L Xue, H Florig


Categorizing Risks for Risk Ranking
Journal: Risk Analysis
Published Year: 2000
Authors: M Morgan, M DeKay, P Fischbeck, K Morgan, H Florig


China's Air Pollution Risks
Journal: Environmental Science and Technology
Published Year: 1997
Authors: H Florig


EMF Report: Is There Consensus
Journal: Science
Published Year: 1996
Authors: H Florig


EMF Research - Response
Journal: Science
Published Year: 1992
Authors: H Florig


Responding to the Potential Health Effects of Electric and Magnetic Fields
Journal: Resources
Published Year: 1992
Authors: H Florig


Containing the Costs of the EMF Problem
Journal: Science
Published Year: 1992
Authors: H Florig


Lay Understanding of Low- Frequency Electric and Magnetic Fields
Journal: Bioelectromagnetics
Published Year: 1990
Authors: M Morgan, I Nair, C Cortes, K Marsh, H Florig


Small Group Studies of Regulatory Decision Making for Power-Frequency Electric and Magnetic Fields
Journal: Risk Analysis
Published Year: 1990
Authors: G Hester, M Morgan, I Nair, K Florig


High Power Microwave Coupling and Effects on Electronics
Journal: Annales de Physique
Published Year: 1989
Authors: H Florig


Measurements of Housing Density Along Transmission Corridors
Journal: Bioelectromagnetics
Published Year: 1988
Authors: M Morgan, H Florig


Controlling Exposure to Transmission Line Electromagnetic Fields: A Regulatory Approach that is Compatible with Available Science
Journal: Public Utilities Fortnightly
Published Year: 1988
Authors: M Morgan, I Nair, G Hester, H Florig


The Future Battlefield: A Blast of Gigawatts
Journal: IEEE Spectrum
Published Year: 1988
Authors: H Florig


Management Options for Power-Frequency Fields
Journal: Forum for Applied Research and Public Policy
Published Year: 1988
Authors: H Florig


Biological Effects and Exposure Criteria for Radiofrequency Electromagnetic Fields
Journal: Environment International
Published Year: 1987
Authors: H Florig


Power-Frequency Fields- The Regulatory Dilemma
Journal: Issues in Science and Technology
Published Year: 1987
Authors: M Morgan, I Nair, G Hester, H Florig


Electric Field Exposure from Electric Blankets
Journal: IEEE Transactions on Power Delivery
Published Year: 1987
Authors: J Hoburg, M Morgan, H Florig


Powerline Frequency Electric and Magnetic Fields: A Pilot Study of Risk Perception
Journal: Risk Analysis
Published Year: 1985
Authors: M Morgan, P Slovic, I Nair, D Geisler, D MacGregor


Power-Line Fields and Human Health
Journal: IEEE Spectrum
Published Year: 1985
Authors: M Morgan, H Florig, I Nair, D Lincoln


On Judging the Frequency of Lethal Events: A Replication
Journal: Risk Analysis
Published Year: 1983
Authors: H Florig

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Understanding Public Responses to Domestic Threats
Published Year: 2007
Authors: W Bruine de Bruin, B, Fischhoff, J. Downs, E. Stone, H Florig