Portrait Photo

Yanping Tu

Assistant Professor

Business Phone:
(352) 273-3274

Business Email

Education

  • MBA - The University of Chicago, 2015
  • PhD - Marketing, The University of Chicago, 2015
  • BA - Economics, Peking University, 2009
  • BS - Psychology, Peking University, 2009

Research Interests

  • Judgment and Decision Making
  • Consumption in Social Contexts
  • Consumption Experience
  • Happiness
  • Enjoyment
  • Desire

Courses Taught

  • Consumer Behavior ( MAR3503 ) Fall 2018
  • Customer Insights ( MAR6930 ) Fall 2018
  • Consumer Behavior ( MAR3503 ) Fall 2017
  • Customer Analysis ( MAR6930 ) Fall 2017
  • Consumer Behavior ( MAR3503 ) Fall 2016
  • Customer Analysis ( MAR6930E ) Fall 2016

Book Chapter Publications

  • Hedonomics: On Subtle Yet Significant Determinants of Happiness
    Published Year: 2018
    Authors: Yanping Tu, Christopher Hsee
  • Motivation in a Social Context: Coordinating Personal and Shared Goal Pursuits with Others
    Accepted Year: 2016
    Authors: Ayelet Fishbach, Janina Steinmetz, Yanping Tu

Journal Article Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 260

Business Phone:
(352) 273-3274

Business Email

Other Resources