Portrait Photo

Yanping Tu

John I. Williams, Jr. Professor
Assistant Professor

(352) 273-3274

Email

Education

  • PhD - Marketing, The University of Chicago, 2015
  • MBA, The University of Chicago, 2015
  • BS - Psychology, Peking University, 2009
  • BA - Economics, Peking University, 2009

Research Interests

  • Consumption in Social Contexts
  • Consumption Experience
  • Happiness
  • Judgment and Decision Making
  • Enjoyment
  • Desire

In The News

Last 3 years

Courses Taught

  • Consumer Behavior (MAR3503)
  • Customer Insights (MAR6507)
  • Customer Insights (MAR6930)
  • Decision Making (MAR6930)
Last 3 years

Phd Students Advised

  • Sungeun Yoon — 2020
  • Xiang Wang — 2020
  • YIFAN SONG — 2018
Last 5 years

Professional Service

Last 5 years

Book Chapter Publications

  • Hedonomics: On Subtle Yet Significant Determinants of Happiness
    Status: Published
    Published Year: 2018
    Authors: Yanping Tu, Christopher Hsee
  • Motivation in a Social Context: Coordinating Personal and Shared Goal Pursuits with Others
    Status: Published
    Accepted Year: 2016
    Authors: Ayelet Fishbach, Janina Steinmetz, Yanping Tu
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 260

(352) 273-3274

Email

Other Resources