Portrait Photo

Debanjan Mitra

City Furniture Professor
Associate Profe
University of Florida,
Warrington College of Business
Marketing Department
PO Box 117155 Gainesville FL 32611
Stuzin Hall 255D
(352) 273-3284

Education

PhD - Marketing, New York University, Leonard N. Stern School of Business, 2003
MPhil - Marketing, New York University, Leonard N. Stern School of Business, 1999
PGDM - Marketing, Indian Institute of Management, 1990
BTech - Electrical Engineering (with Honors), Indian Institute of Technology, 1988

Research Areas

Innovation, Quality, Metrics, Long-Term Effects, Customer Satisfaction, Market Entry, Brand Management, Organizational Evolution, Survival Analysis, Time-Series Analysis
Handbook of Research on New Product Development
Published Year: 2018
Authors: Debanjan Mitra
Objective and Perceived Quality
Published Year: 2015
Authors: Peter Golder Debanjan Mitra

Radical Innovations
Published Year: 2015
Authors: Peter Golder Rachel Shacham Debanjan Mitra
Big Data, Text Mining, and Consumer-Based Service Innovation Management
Published Year: 2016
Authors: Debanjan Mitra Joseph Johnson Brent Kitchens

How Consumer Expectations on Economy Impact Customer Satisfaction
Published Year: 2016
Authors: Jihwan Moon Debanjan Mitra

A Brand Umbrella under the Regulation Cloud? Alternative Advertising for Alternative Investments
Published Year: 2015
Authors: Sugata Ray Yan Lu David Musto Debanjan Mitra

How Consumer Expectations on Economy Impact Customer Satisfaction
Published Year: 2015
Authors: Jihwan Moon Debanjan Mitra

The Influence of Tie Strength and Communication Environment on what People Share Online
Published Year: 2015
Authors: Sungsik Park Debanjan Mitra

The Value of Marketing Information: Upside, Downside, and Asymmetry Trends
Published Year: 2015
Authors: Joseph Johnson Brent Kitchens Praveen Pathak Debanjan Mitra

The Voluntary Disclosure of Market Information: Determinants and Financial Implications
Published Year: 2015
Authors: Chenxi Zhou Jenny Tucker Bart Weitz Debanjan Mitra

Alternative marketing for alternative investments
Published Year: 2014
Authors: Sugata Ray Yan Lu David Musto Debanjan Mitra

Big Data, Text Mining and Service Management
Published Year: 2014
Authors: Joseph Johnson Brent Kitchens Praveen Pathak Debanjan Mitra

Does Victory Belong to the Swift? The Beachhead Effect and Successful Regional Expansion
Published Year: 2014
Authors: Joseph Johnson Debanjan Mitra

Mining for Marketing: An Objective Measure of Marketing's Importance
Published Year: 2014
Authors: Joseph Johnson Brent Kitchens Praveen Pathak Debanjan Mitra

A Model of Mature Market Growth and Decline
Published Year: 2013
Authors: Steven Shugan Debanjan Mitra

A Text Mining Based Informational Value Perspective of Marketing
Published Year: 2013
Authors: Joseph Johnson Debanjan Mitra

A Churn Theory for Predicting and Explaining Market Growth
Published Year: 2012
Authors: Steven Shugan Debanjan Mitra

A Theory for Market Dynamics
Published Year: 2012
Authors: Steven Shugan Debanjan Mitra

Do Economic Conditions Affect Long-Term Brand Leadership Persistence?
Published Year: 2012
Authors: Peter Golder Julie Irwin Debanjan Mitra

Does the Market Believe in Marketing?
Published Year: 2012
Authors: Brent Kitchens Praveen Pathak Debanjan Mitra

Marketing, Financial Performance and A Theory of Random Shocks
Published Year: 2011
Authors: Steven Shugan Debanjan Mitra

Unraveling the Internationalization-Profitability Paradox
Published Year: 2011
Authors: Joseph Johnson Eden Yin Debanjan Mitra

Brand Vitality: A Dynamic Measure of Brand Potential
Published Year: 2010
Authors: Joseph Johnson Debanjan Mitra

Counting Your Chicken before They Hatch: A Forward-Looking Measure of Brand Extension Success
Published Year: 2010
Authors: Joseph Johnson Debanjan Mitra

Satisfaction and Dissatisfaction Proneness: Examining the Effect of Attribute-level Disconfirmation on Changes in Attribute Importance Weights
Published Year: 2010
Authors: Jinhong Xie Debanjan Mitra

Ask or Infer? Strategic Implications of Alternative Learning Approaches
Published Year: 2009
Authors: Scott Fay Debanjan Mitra

Diversity's Consequences: Alleviation or Amelioration?
Published Year: 2009
Authors: Mike Lewis Debanjan Mitra

Metrics - The Cost of Relevancy in Research
Published Year: 2009
Authors: Steven Shugan Debanjan Mitra

The Weakness of Strong Ties: Homophily, Heterophily, and the Valence of Buzz
Published Year: 2009
Authors: Peter Golder Jinhong Xie Debanjan Mitra

The Short-Term and Long-Term Effects of Academic Research
Published Year: 2008
Authors: Peter Golder Debanjan Mitra

People Metrics and New Product Forecasting
Published Year: 2007
Authors: Steve Shugan Debanjan Mitra

The Buzz on B-Schools
Published Year: 2006
Authors: Peter Golder Debanjan Mitra

The Continuity of Discontinuous Innovations
Published Year: 2005
Authors: Peter Golder Rachel Shacham Debanjan Mitra

Brand Fragility: Analyzing the Resilience of Brand Equity
Published Year: 2004
Authors: Peter Golder Debanjan Mitra

Running Hard to Stand Still: Analyzing Persistence and the Duration of Market Performance
Published Year: 2003
Authors: P. Golder Q. Wang Debanjan Mitra

When Do Firms Become Truly Multinational?
Published Year: 2002
Authors: Peter Golder Debanjan Mitra

An Econometric Analysis of the Long-Term Effects of Product Quality
Published Year: 2001
Authors: Peter Golder Debanjan Mitra

The Behavior of Retailers in Setting Price-Endings: A Theory and Empirical Tests
Published Year: 2000
Authors: Robert Shoemaker Debanjan Mitra

Veni Vidi Vici: Modern Insights for Selecting and Succeeding in New Country Markets
Published Year: 2000
Authors: Peter Golder Debanjan Mitra
Incorporating Quality Considerations in Merger Analysis: Why, What, When, and How?
Journal: Antitrust Bulletin
Accepted Year: 2018
Authors: Debanjan Mitra

Satisfaction (Mis)Pricing Revisited
Journal: Journal of Marketing
Published Year: 2016
Authors: Sundar Bharadwaj Debanjan Mitra

A Theory for Market Growth or Decline
Journal: Marketing Science
Published Year: 2014
Authors: Steven Shugan Debanjan Mitra

Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Educational Communities
Journal: Marketing Letters
Published Year: 2013
Authors: Michael Lewis Yeujun Yoon Debanjan Mitra

What is Quality? An Integrative Framework of Processes and States
Journal: Journal of Marketing
Published Year: 2012
Authors: Peter Golder Chris Moorman Debanjan Mitra

Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests
Journal: Journal of Retailing
Published Year: 2010
Authors: S. Fay Debanjan Mitra

Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization
Journal: International Journal of Research in Marketing
Published Year: 2009
Authors: S. Fay Q. Wang D. Mitra

Innovations' Origins: When, By Whom, and How are Radical Innovations Developed?
Journal: Marketing Science
Published Year: 2009
Authors: P. Golder R. Shacham D. Mitra

Metrics -- When and Why Non-Averaging Statistics Work
Journal: Management Science
Published Year: 2009
Authors: S. Shugan D. Mitra

Does Academic Research Help or Hurt MBA Programs?
Journal: Journal of Marketing
Published Year: 2008
Authors: P. Golder Debanjan Mitra

Quality's in the Eye of the Beholder
Journal: Harvard Business Review
Published Year: 2007
Authors: P. Golder Debanjan Mitra

How Does Objective Quality Affect Perceived Quality: Short-Term Effects, Long-Term Effects, and Asymmetries
Journal: Marketing Science
Published Year: 2006
Authors: P. Golder Debanjan Mitra

A Comment on Price-Endings When Prices Signal Quality
Journal: Management Science
Published Year: 2003
Authors: R. Shoemaker Y. Chen S. Essegaier D. Mitra

Deconstructing the Pioneer's Advantage: An Examination of the Relative Success and Failure of Market Pioneers
Journal: Management Science
Published Year: 2002
Authors: J. Bohlmann P. Golder D. Mitra

Whose Culture Matters? Near-Market Knowledge and Its Impact of Foreign Market Entry Timing
Journal: Journal of Marketing Research
Published Year: 2002
Authors: P. Golder Debanjan Mitra
Hanover Direct: Cats and Clicks
Published Year: 2001
Authors: Joel Steckel Mike Uretsky Debanjan Mitra
Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types
Published Year: 2015
Authors: Peter Golder Julie Irwin Debanjan Mitra

Four Insights On How Great Brands Fail
Published Year: 2013
Authors: Peter Golder Julie Irwin Debanjan Mitra

Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types
Published Year: 2013
Authors: Peter Golder Julie Irwin Debanjan Mitra

The Battle to Retain Market Leadership
Published Year: 2013
Authors: Peter Golder Julie Irwin Debanjan Mitra

Academic research is good for MBA students
Published Year: 2008
Authors: Peter Golder Debanjan Mitra

Business-School Research Raises Starting Salaries and Prestige, Study Finds
Published Year: 2008
Authors: Peter Golder Debanjan Mitra

Recruiters Value Academic Research
Published Year: 2008
Authors: Debanjan Mitra

Quality Comtrol
Published Year: 2007
Authors: Peter Golder Debanjan Mitra

Customer Perceptions of Product Quality: A Longitudinal Study
Published Year: 2005
Authors: Peter Golder Debanjan Mitra

The Market Next Door
Published Year: 2003
Authors: Peter Golder Debanjan Mitra
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