Young Kwark is an Assistant Professor in the Department of Information Systems and Operations Management at Warrington College of Business, University of Florida. She received her Ph.D. from Naveen Jindal School of Management, the University of Texas at Dallas on December 2013. She also received MBA in Michael G. Foster School of Business at University of Washington in Seattle. She had worked at LG CNS Co., Ltd. as a system designer and solution expert. Projects she had joined include business process management, service oriented architecture, knowledge management system, and enterprise portal. Her primary research interests are in the economics of emerging phenomena from the rise of new industries and technology changes. She is interested in the effects of user-generated content and digital content in e-commerce, emerging issues in online retail platforms, information security, and recommender systems. Her papers can be found in Decision Analysis, Information Systems Research, Management Information Systems Quarterly, and Management Science.