Consortium for Online Graduate Business Education

Agenda

Thursday, February 3

  1. 1:00 – 1:15 EST/10:00 – 10:15 PST Opening remarks / COGBE Welcome
    1. Hosted by: University of Florida, Warrington College of Business
  2. 1:15 – 2:00 EST/10:15 – 11:00 PST Opening Keynote
    1. Professional Development: Helping Yourself, So You Can Help Others
      1. Hosted by: University of Florida, Warrington College of Business
      2. Presenter: Taylor Williams

        Taylor Williams is a Master Corporate Trainer in Learning, Development, and Engagement at Haskell. Her passions lie in personal development, mental health, communication, emotional intelligence, and innovation. She is an adjunct lecturer at the University of Florida, where she designs and facilitates classes and trainings for undergraduate and graduate students, student athletes, and MBAs. Taylor founded a communications training company and is the creative Director of Guts and Glory GNV, a live storytelling organization. She loves public speaking, and has written a book and given a TEDx talk on that topic. Her time studying and performing improv comedy, storytelling, and commercial acting informs her work. Taylor played volleyball at the University of Florida and still lives in sunny Gainesville, happily close to family.

  3. 10 Minute Screen Break
  4. 2:10 – 3:10 EST/11:10 – 12:10 PST Concurrent Sessions 1
    1. Stay With Me Now: Cross-Functional Collaborative Yield Strategies
      1. Admissions & Student Experience – Yield Strategies
      2. Hosted by: Indiana University, Kelley School of Business
      3. Presenters:
        1. Sarah Wanger, Ed.D., Executive Director, Kelley Direct Online MBA & MS Programs and
        2. Marissa McGee, Director of Student Experience, Kelley Direct Online MBA & MS Programs
      4. Session Description: Keeping adult learners engaged is hard enough inside the classroom, let alone out of it. But it can be done! Program leaders at Kelley Direct at Indiana University, the first online MBA program to market in 1999, continue to design ways to communicate with, onboard, and engage learners outside the classroom from admission to graduation. But in order to achieve the highest yield, the program office relies on cross-functional collaboration. This session focuses on three specific points within the student funnel: yield communications as a collaboration between admissions and student services; onboarding efforts as a collaboration between student services and graduate career services; and continued student engagement through collaboration with student associations. These three engagement opportunities are paramount to yielding students through the program to graduation, however are the most challenging collaborative operational areas to manage. This session will identify the pain points and opportunities of collaborative yield strategies throughout the student lifecycle and how to design and implement cross-functional student communications and engagement for maximum return.

    2. Let’s Learn Together: Knowledge Co-Creation in Online Education
      1. Topic: Teaching and Learning
      2. Hosted by: Arizona State University, W.P.Carey School of Business
      3. Presenter: Kate Eaton, Ph.D., Clinical Associate Professor, Department of Marketing, Faculty Director, W. P. Carey Professional MBA Programs
      4. Session Description: This session will focus on how to apply key service marketing frameworks to maximize student success in the online classroom. Specifically, we’ll discuss the steps faculty can take to build trust, curiosity, responsibility, and a growth mindset in students, by examining the student-faculty relationship from two viewpoints: (1) as a service provider to their customers, and (2) as a manager to their employee. The discussion will also incorporate online pedagogy best-practices to help students make connections with the faculty member, the materials, and each other.

    3. Meet Your New Career Management Staff: R2-D2 is Here for your Online Students
      1. Topic: How Career Services Need to Adapt
      2. Hosted by: University of Texas at Dallas, Naveen Jindal School of Management
      3. Presenter: Monica S. Powell, PhD, Senior Associate Dean & Graduate Dean, Jindal School of Mgmt. – UT Dallas
      4. Session Description: The number of online business degree programs has grown considerably as a result of the pandemic. As life became more complicated during the pandemic, everyone turned to technology and artificial intelligence to help regain control of their lives. According to a recent Oracle study, 82% of employees in their sample reported that they believe robots can support their careers better than humans. Attend this session to learn more about the changing career needs of online business students and how artificial intelligence tools can assist in their career development.

  5. 10 Minute Screen Break
  6. 3:20 – 4:00 EST/12:20 – 1:00 PST Networking / Hosted Theme Breakouts
  7. 4:00 – 5:00 EST/1:00 – 2:00 PST Deans Strategy Session

Friday February 4

  1. 11:00 – 12:00 EST/8:00 – 9:00 PST Concurrent Sessions 2
    1. Panel Discussion: The Online Student Experience: Building Engagement and Community
      1. Topic: Student Experience, Residencies, and Campus Affinity Activities
      2. Panel Members include:
        1. Janin Menendez, Director of Student Affairs-Engagement – University of Florida
        2. Nichole Miller, Assistant Dean – Jenkins MBA Program, NC State
        3. Stacey Dorang Peeler, Managing Director Penn State Online MBA
      3. Session Description: Hear from three different schools about their approaches to engaging online students and creating community. Bring your questions and experiences for an interactive session!

    2. The Evolution of Learning Analytics in Higher Education: See it in Action!
      1. Topic: Academic – Data & Continuous Improvement
      2. Hosted by: Penn State University, Smeal College of Business
      3. Presenters:
        1. Janet Duck, PhD Director Excellence in Teaching & Learning, Faculty Chair OMBA and
        2. Cheryl Horten, MBA Academic Coordinator, Teaching Support Specialist (TSS)
      4. Session Description: This session will discuss execution of learning analytics in our online professional graduate classrooms. We will provide examples of data collection, communication, and work with our instructional design team and TSS to transfer data into course innovation.

    3. Developing and Utilizing a Holistic Admissions Rubric
      1. Topic: Admissions
      2. Hosted by: Harbert College of Business at Auburn University
      3. Presenters:
        1. Dr. Jordan Holladay
        2. Jim Parrish
      4. Session Description: COVID-19 presented challenges and advances for Online MBA programs. Many programs, like Auburn’s, saw a surge of applications during the pandemic. New GMAT waiver policies and the need for virtual education bolstered the popularity of the Online MBA. More applicants and less test scores, however, also presented new challenges.
        – How do you differentiate a larger pool of applicants in the admissions process?
        – If there is no test score, what should be evaluated?
        – What factors are most important, and should anything be added to the application?
        Join us to learn how the Harbert College of Business at Auburn University answered these questions and revamped our admissions reviews by developing and utilizing a holistic admissions rubric.

  2. 10 Minute Screen Break
  3. 12:10 – 1:10 EST/9:10 – 10:10 PST Concurrent Sessions 3
    1. Interactive Video and PlayPosit: Approaches and Possibilities
      1. Topic: Interactive Video
      2. Hosted by: University of Southern California, Marshall School of Business
      3. Presenter: David Melone, M.Ed and Beth Wellman, Ed.D; USC Marshall Teaching & Innovation
      4. Session Description: Using video has always been an excellent way to reach our learners, but questions remain: Are they watching? Is this content helping to drive learning and engagement? USC Marshall School of Business uses an interactive video player called PlayPosit in their flipped, hybrid, and online courses to answer these questions. PlayPosit is an easy way to insert interactive elements into videos. Using the data that this tool provides, professors and instructional designers can analyze and assess student engagement with video content and customize the in-class learning experience.

    2. No Passport Required – Innovative Programming in a COVID World
      1. Topic: Student Engagement / Co-Curricular Activities
      2. Hosted by: Temple University, Fox School of Business
      3. Presenter: Phyllis Tutora, Senior Director, International and Executive Programs, Fox School of Business, Temple University
      4. Session description: With COVID-19 grounding or limiting international student travel, how can programs effectively provide meaningful and robust global experiences to students? This session will discuss innovative ways to enhance curricula through virtual immersion courses and programs that enrich business and cultural education.

    3. Career Services, Engagement Cycle of an OMBA
      1. Hosted by: University of Florida, Warrington College of Business
      2. Presenters:
        1. Debra Marcum, Associate Director of Business Career Services, Warrington College of Business
        2. Kim Beach, Associate Director of Business Career Services, Warrington College of Business
        3. Session Description: This session will focus on Career Services touch points with OMBAs to build and maintain engagement. Associate Directors will go into detail about the importance of early engagement, the quality of the interactions and the strategic workshops they provided in addition to regular appointments. They will also cover how consistent engagement led to increased outcomes reported at graduation.

    4. Experiential Learning in an Online World
      1. Topic: Immersive Experiences
      2. Hosted by: University of North Carolina, Kenan-Flagler Business School
      3. Presenter: Amy Foster, Executive Director, Student Engagement and Program Leadership

        Session Description: This session will provide an opportunity for schools to discuss ideas, best practices, do’s/don’ts for experiential learning as part of the curriculum for an online program. UNC will share a bit of what they do and what they’ve found successful (or not!). However, this session will provide the opportunity for all participants to share experiences.

  4. 10 Minute Screen Break
  5. 1:20 – 2:15 EST/10:20 – 11:15 PST Leadership Perspectives on Online Graduate Education: A Global View
    1. Hosted by:
      1. Saby Mitra, Dean, University of Florida, Warrington College of Business
      2. Charles Whiteman, Dean, Penn State, Smeal College of Business
      3. Nick Van Dam, Chief Learning Officer, IE University
    2. Moderated by: Stephen Taylor, Research Director – BusinessCAS
  6. 2:15 – 3:00 EST/11:15 – 12:00 PST Closing followed by Networking / Hosted Theme Breakouts