UF MBA Redesigns Curriculum

UF MBA at the Hough Graduate School of Business has redesigned its full-time curriculum, providing its students a distinct skill set in the ultra-competitive job market.

The curriculum change comes at an interesting time for UF MBA, which has been recognized for its quality in recent publications.

  • The full-time program climbed four places to No. 15 among U.S. publics and improved eight spots to 36th overall in U.S. News & World Report’s “Best Graduate Schools 2014” edition.
  • UF MBA’s Part-Time Programs, which include the Professional Two-Year, Professional One-Year and the Professional MBA in South Florida, were also ranked 15th by U.S. News.
  • UF MBA’s Internet Program was ranked third in the nation in U.S. News’ “2014 Best Online Education Programs.”

So with UF MBA experiencing so much success, why make such sweeping changes?

“We can’t rest on our laurels,” said Alex Sevilla, Assistant Dean and Director of UF MBA Programs. “Business is changing at a rapid pace, and MBA programs have to adapt to those changes. We have a responsibility to equip our students with the best tools and skills necessary so they can prosper in the business world. The best way for us to do that is to focus on what we do best.”

Both the size and structure of the MBA curriculum were modified. First, the curriculum was streamlined to five concentrations—Finance, Marketing, Real Estate, Strategy and Supply Chain Management. Sevilla said these are the areas where UF MBA has the greatest depth in coursework. Emphasizing these concentrations and leveraging the program’s depth in these fields should differentiate UF MBA from its competitors, and appeal to prospects that are focused in these areas, Sevilla said.

Second, core function areas such as Finance, Marketing and Operations, have been front-loaded so students can experience these disciplines earlier in the program. This change should benefit UF MBA students as they search for internships and full-time positions after completing their first year of studies.

“If you’re not exposed to these critical areas, it could hinder your job and internship prospects,” Sevilla said. “By offering these classes earlier in the program, our students will have experience and confidence in these disciplines. This will make them a more marketable job candidate sooner.”

Although the curriculum has been streamlined, Sevilla said there is still considerable flexibility. UF MBA students must complete five courses to fulfill their concentration requirements. From there, the new curriculum allows for four additional electives enabling UF MBA students to gain knowledge in other areas of interest.

UF MBA Concentration Areas

FINANCE: Hough’s Finance faculty hails some of the brightest minds in the field, and they are extremely active and well-connected to the finance sector—both private and government. These noted scholars will prepare you for a career in financial management, asset management, management of financial institutions or investment banking.

MARKETING: Routinely ranked by U.S. News & World Report as one of the nation’s top 10 marketing programs among U.S. publics, UF MBA delivers insightful analysis on consumer behavior, marketing management and the critical linkages between an organization and its environment.

REAL ESTATE: Develop an understanding of investment vehicle and learn how to make effective decisions involving equity, valuation and the structuring of real estate transactions. You will also have the advantage of networking with UF’s Real Estate Advisory Board, a successful and enthusiastic group of real estate professionals eager to help you on your road to success.

STRATEGY: Understanding how the myriad of internal and external forces can shape an organization’s path is a critical skill for leaders. The UF MBA delivers a set of tools that help you to apply a structured approach to complex challenges such as entering developing markets, redesigning organizations and addressing new competitors.

SUPPLY CHAIN MANAGEMENT: The art and science of maximizing productivity and profitability in delivering goods to consumers. This is one of the world’s fastest-growing business fields.