Overview
The Bachelor of Science in Business Administration-Marketing (BSBA-MKG) degree program is designed for students who want to plan and execute the conception, pricing, promotion, and distribution of products and to manage customer relationships in ways that benefit organizations and their stakeholders. The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management, and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing, and marketing communications, and for graduate studies in business, advertising, and the social sciences.
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