Retailing Management Textbook

Professor Barton Weitz, the Executive Director of the Miller Retail Center co-authors the most widely used textbook for teaching retailing management.

• Used by over 500 colleges and universities to teach more than 25,000 students annually
• Chapters organized around a strategic planning model outlining the key strategic variables and moving to merchandise and store management implementation issues.
• Discusses latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and corporate social responsibility issues.
• Presents a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.
• A "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Learn More About the Textbook:

Features
Philosophy
Walk Through
Table of Contents (abbreviated)
Table of Contents (complete)

Illustrative Chapters:

Chapter 1
Chapter 5
Chapter 11

Cases
Videos
Student Online Learning Center
Support Material for Instructors