Thomas S. Johnson Entrepreneurship Master's Program Home

The goal of the Entrepreneurship Master’s Program curriculum is to create a learning environment that promotes new thinking to launch innovators who will solve problems creatively. The central focus is on the following competencies: recognizing and assessing opportunities, leveraging resources and planning when nothing exists, developing guerilla skills and mastering creativity, mitigating and managing risk, building collaborative networks, focusing yet adapting, conveying a compelling vision, and innovating and implementing something novel or new. Ultimately, our hope is that students will leave the program with a strong acceptance of what have been defined by Tony Wagner as the core innovation values of the future:

• Creation
• Collaboration
• Multidisciplinary learning
• Risk-taking
• Intrinsic motivation

Core Business Courses

(those students having majored in Accounting or Finance at the undergraduate level may opt out of the corresponding course):

• Accounting
• Finance

Required Entrepreneurship Courses

• Entrepreneurship
• Creativity
• Entrepreneurial Selling
• Guerrilla Marketing
• Product Development and Management
• The Live Entrepreneurship Case Lecture Series
• Entrepreneurial Writing
• Entrepreneurial Communications
• The Global Entrepreneurship Study Program (Santiago, Chile)
• Entrepreneurship Profitability Metrics
• Venture Finance
• Strategic Management for Entrepreneurs
• GatorNest Experiential Learning Program OR The Integrated Technology Venture Program

Entrepreneurship Elective Courses

• Global Entrepreneurship
• Social Entrepreneurship
• High Tech Entrepreneurship
• Small and Family Business
• Business Plan Formation
• Corporate Innovation
• Law for Entrepreneurs
• Doing Business in Asia
• Retail in Emerging Markets
• Venture Analysis
• Managing Innovation
• The Technion Exchange Program (Haifa, Israel)

LEAP

In addition, all students must complete three terms of participation in the Lean Entrepreneurship Accelerator Program (LEAP). This live interactive team-based experience begins in the summer with The Startup Gauntlet and then continues throughout the year focusing on business model testing, customer development, rapid prototyping, market-place assumption validation, and the identification and launch of an actual business venture. Student teams may receive startup grants (not available directly to international students), mentoring and advising, and access to incubation facilities in the Jeff Gold Experiential Learning Laboratory.

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• Course Descriptions