Yanping Tu

Assistant Professor

University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155
260 STZ
Gainesville, Florida 32611-7155

352.273.3274
Email (yanping.tu at warrington.ufl.edu)

Education

  • PHD - Marketing, University of Chicago, 2015
  • MBA, University of Chicago, 2015

Research Interests

Judgment and Decision Making; Consumption in Social Contexts; Consumption Experience (Happiness, Enjoyment and Desire)

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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