How Students Learn

Students learn in a multitude of ways and sometimes the best methods for teaching one student are completely different from those needed to teach another. As instructors, it can be a challenge to offer a variety of learning styles so that all students gain the most value from their education. In addition to variation in learning styles, perhaps one of the biggest obstacles to educating students is motivation. Showing the value of good work to students, as well as showing students how to achieve that quality of work are critical components of motivating students.

Record It and They Will Watch? Student Preferences for Video Content

Posted on April 9, 2014 by Sarah Bleakney

A recent article, How Video Production Affects Student Engagement: An Empirical Study of MOOC Videos, examines how student engagement is influenced by the length and style of course videos. While Guo, Kim, and Rubin focus on MOOC-based instructional content, their findings and recommendations have wider relevance for video-based instructional content for other types of classes, whether online or onground.

The authors’ key recommendation is to keep videos used to support instruction short: under six minutes. This suggestion to chunk instructional content into shorter segments is also affirmed by research cited in Why Long Lectures are Ineffective and Does Length Matter? It Does For Video. As these two articles detail, students’ attention spans last for 10-15 minutes at most, with their memory of and engagement in the first five minutes the strongest. When possible, instructors should limit the length of course videos to 15 minutes – and even shorter is even better.

Guo, Kim, and Rubin also provide a number of recommendations regarding the style of videos. For example, instructors might want to consider including not only professionally-recorded studio- and classroom-based videos, but also more informal content that replicates students’ experience of visiting with an instructor during office hours. These might include handwritten or sketched and extemporaneously-spoken tutorials to illustrate a concept. Videos are also more engaging if they include not only the instructor’s voice but their “talking head,” and if instructors strive to share their enthusiasm for the topic they are teaching by speaking with enthusiasm and energy.


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Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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