Executive Development Program

A three day program designed around four online simulations that are useful for exposing participants to core supply chain concepts. A brief description of the content of each simulation is as follows.

Single Region SC Simulation

In this simulation, we focus on one company manufacturing and marketing an industrial chemical. If the company cannot ship an order within 24 hours of receiving the order from the customer, the customer makes its purchase from a competitor without any loss of future demand. The company's distribution network consists of a single factory and a single warehouse, and sells the product to suppliers in the single region. The company produces its chemical in batches, loads the chemical into small plastic drums, and then transports the drums from the factory to the warehouse by truck. The warehouse sends drums to customers as orders are received. The primary decisions which drive the supply chain are capacity, inventory, and production batch sizes.

Multiple Region SC Simulation

In this simulation, we extend the focus for the company manufacturing and marketing the same industrial chemical to multiple regions. As before, the company produces its chemical in batches, loads the chemical into small plastic drums, and then transports the drums from the factory to the warehouse by truck. The primary decisions which drive the supply chain are forecasting, network configuration, and transportation modes.

The Root Beer Simulation

In this multi-player simulation, participants experience the effects of a supply chain dynamic called the “bullwhip” effect. Small changes in customer demand lead to increasing oscillations in ordering patterns and inventory levels moving down the supply chain away from the customer. Participants play one of four roles in a root beer supply chain: factory, distributor, wholesaler, or retailer. Participants must make rapid ordering decisions while dealing with limited information.

Global Supply Chain Management Simulation

This simulation allows participants to try their hands at managing the complexities of a global supply chain by putting them in the shoes of the supply chain manager of a mobile phone manufacturer. This simulation illustrates key concepts in supply chain management including product design, creation of a balanced sourcing strategy, building flexibility in the chain, and evaluating and using demand forecasts. Participant success is measured by company profits as well as through a dynamic evaluation process in which participants answer probing questions from the company's board members.

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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